Why Should I Have a Blog for My Business?

  • A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.

  • Your blog fuels SEO. Search engines love valuable content and will reward you for it. The newest Google update affecting local search makes a business blog even more important.

  • 70% of businesses who blog acquire more customers, according to a HubSpot survey.

  • Your blog is the heart of all of your marketing efforts. It’s fodder for Facebook, Twitter, Linked-In, email newsletters, e-books, etc.

  • It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.

  • Writing a blog shares your expertise. How else will you position yourself as a subject area expert and authority on the services you offer?

  • A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback.

  • It creates free PR. Business bloggers are often interviewed by journalists as industry experts. Get some press!

  • A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.

  • You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.